Shopping starts at home nowadays. On the couch. Online & mobile are an essential part of each shopping journey, from exploring, informing, comparing, to buying which essentially diminishes traffic to the stores, and therefore threatens the core value of the shopping location. Online shopping is a very rational activity; search-find-pay. Shops and shopping centres also have an emotional benefit: the service, the expertise and personal advise makes real shopping much more then just buying a product. But even more important, shops and shopping centres have local relevance. Taking that local relevance as a digital entrance point for the shopping journey from where it starts, at home, would lead to an increase in traffic, rather then a decline.
CBRE Global Investors
Digital Shopping Platform
The reality today though, is that most of the online presences of shopping centres are static information pages. The aim for any digital environment for local shops should be to create a logical first step in the customer journey, directing footfall back to the shops. There’s a huge opportunity for retail real estate owners to extend its proposition to facilitating this online and mobile environment where the relation between the consumer and the retailer is established and maintained. There is a need to start supporting the commercialization of this relationship in addition to the current services. That is why we have developed a digital retail platform for our client CBRE Global Investors. We have developed the platform for two shopping centers: Amsterdamse Poort and Elzas Passage (Helmond).
Based on the clients local wishes and demands we have developed a digital retail platform called ‘Shopping Amsterdamse Poort’ for shopping center Amsterdamse Poort, based in Amsterdam South-East. In this shopping center, that consists of 176 shops, famous warehouses are interspersed with local specialty shops.
You can find all your favorite local stores online and on the Shopping Amsterdamse Poort app you can find the best offers, newest shops, personal contact, inspiration and all the information you need to know about this shopping center.
Together with our clients local wishes and demands we have developed and implemented our Selly digital retail platform for shopping center Elzas Passage (Helmond). The Elzas Passage consists out of 44 shops, from local entrepreneurs to famous warehouses.
You can find all your favorite local stores online and on the Shopping Elzas Passage app you can find the best offers, newest shops, personal contact, inspiration and all the information you need about your shopping center. Shopping in the Elzas Passage has never been so much fun!