Portal to commerce raises expectations

 

In the fall of 2011 Greenhouse Innovation and Wereldhave started a highly ambitious project called 'Portal to Commerce', which took off with the development of a new e-commerce and social commerce platform. Although in the midst of the development process,the highlights of this project were presented by Greenhouse to a select group of analysts during the Wereldhave Roadshow in the beginning of December. Reactions were unanimously positive and expectantly. In all analyst-reports of RBS, JPMorgan, ING, ABN AMRO, Morgan Stanley and more, the project is seen as a good example of the new strategic vision at Wereldhave.?An extract from one of the reports...

“Portal to Commerce” – Wereldhave’s online initiatives. Wereldhave have partnered with Greenhouse Innovation for their E-Commerce initiative, "Portal to Commerce". Online spend in the Netherlands has grown from €3.6bn in 2006 to €8.2bn in 2010, and Wereldhave note that multi-channel shoppers spend on average 4 times as much as single channel shoppers. Some online retailers are also looking to open actual stores. Wereldhave is currently in the process of developing its shopping centre websites, to create "active shopping portals", and is setting up Twitter accounts for all the retailers in their centres (520 retailers) so that they can tweet their latest offers, and facebook pages/apps for all the centres. This is also helping smaller, independent retailers get online, and feedback from retailers has so far been positive. In addition, free Wi-Fi will soon be available in all the centres, which Wereldhave will use to monitor traffic and shopper trends. In our September Handbook, Wereldhave scored quite poorly in the Internet analysis, so we welcome these efforts."